Even if Your Website is Just a Blog, or Lead Generator, You Still Need an SSL

There have been some reports of a video Neil Patel published late last year (now deleted) that told people that if they were running a blog, they didn’t need an SSL certificate. I’ve also seen WordPress maintenance companies telling bloggers they don’t need an SSL certificate.

Their logic goes like this:

  1. You’re not selling anything online
  2. Therefore you don’t need to protect anything
  3. Don’t waste money on an SSL certificate

But here’s the reality: SSL Certificates are now free with Let’s Encrypt. And you likely already know that. Because we’ve now reached a tipping point where more than half the traffic being served across the internet is now using HTTPS.

So let’s say you’re not selling anything online. Fine. And we know that SSL certs are now free. Let’s talk about the second point for a second …

If you’re a freelancer, creative, agency or blogger, you may not make money online. But you may be making money offline based on the trust and authority you develop online. (For example, you may be collecting leads via forms.) And that’s what matters.

Because later this year, a new version of Google Chrome is coming (68, due out in July) that will mark every HTTP site as “Not Secure.”

Think about the consequence of having “NOT SECURE” on the top of your browser when a visitor considers filling out a lead gen form. I’m pretty sure you won’t see that page convert like it used to.

Also, some of you have been waiting for wildcard SSL certificates. With a wildcard certificate, you could have one single cert that would work for subdomains, like:

  • store.example.com
  • blog.example.com
  • members.example.com

The good news is that, according to Let’s Encrypt’s blog, wildcard SSL certificates are coming later this month.

So whether you were thinking you didn’t need an SSL certificate because you aren’t selling online, or if you were waiting for a wildcard cert, the good news is that you can easily get a free SSL certificate from Let’s Encrypt today so your website won’t be marked “Not Secure.”

We suggest that you make getting your site secured with an SSL certificate an item on your March to-do list.


Written by iThemes Media LLC

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